308 5 DOOR HATCH
"European Car of the Year"

Voted the 2014 'European Car of the Year'.

308 5 DOOR HATCH

"2014 European Car of the Year"

308 5 DOOR HATCH

Voted the 2014 'European Car of the Year' upon its initial launch, the PEUGEOT 308 is a stylish hatchback that is daring and intuitive with a sporty design for a totally unique driving experience.

6 REASONS TO CHOOSE 308

Voted the 2014 'European Car of the Year', the all-new Peugeot 308 is a stylish hatchback that is daring and intuitive with a sporty design for a totally unique driving experience.


1: 2014 EUROPEAN CAR OF THE YEAR

The PEUGEOT 308 was crowned upon its release with the prestigious title of 2014 “European Car of the Year”, awarded by a jury of 58 senior European motoring journalists representing 22 European countries.

The European Car of the Year is an expert, independent judgement of all new cars on the European market. It is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title.

30 new models from American, Korean, European and Japanese manufacturers, on sale in Europe during 2013, were eligible for the 2014 “European Car of the Year” award. This list was reduced to seven finalist models. The 308 was the winner having received 307 points.

The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls (the PEUGEOT i-Cockpit) playing a part and quality of the highest level.

In addition, the development of the 308 included 4 million km of test driving, plus 15,000 hours of endurance testing to ensure we built the best car possible...no wonder the 308 was awarded with one of the most coveted automotive awards in the world.


2: QUALITY

The challenge behind the 308 was to produce a car that will be like new after three years of driving it. So the greatest care has been taken over every detail, from the anti-scratch lacquer paintwork to the sunlight and scratch resilient dashboard materials treated with new anti-static agents to reduce dust build up. It’s built on a brand new platform (chassis) and is made from a high-strength steel using a new laser welding process. We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 4,000,000 kilometres of test driving and 15,000 hours of endurance testing. That's the meaning of quality.


3: DRIVING EXPERIENCE

Time to let your senses come out to play with the 308. 140kg lighter than the previous 308, with a lower centre of gravity, a more compact steering wheel and newly-developed electric power steering, the 308 delivers an incredibly responsive and controlled driving experience.


4: PEUGEOT i-Cockpit

The PEUGEOT i-Cockpit reflects the simple yet intuitive nature of the 308. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The large 9.7" colour touch screen houses most of the car’s onboard technology, which means full control is right at your fingertips.


5: EFFICIENCY and STYLE

EFFICIENCY

Due to its simplified, streamlined design ethos, the 308 is very efficient. It’s 140kg lighter than the previous 308, without sacrificing strength or space, and the petrol and diesel engines offer both power and efficiency, with the 110kW BlueHDi turbo diesel producing just 107g/km CO2 and combined consumption of 4.1l/100kmi. Even the LED headlightsi and the air conditioning are more efficient, delivering a car where performance and efficiency are perfectly balanced.

STYLE

The 308 is one-of-a-kind. It’s sleek, it’s elegant and every last detail is designed to make your senses come alive. The bodywork is streamlined and dynamic, and the same can be said of the interior too. Our unique PEUGEOT i-Cockpit is stripped right down, with most functions controlled by the touch screen, allowing you a high level of technology as well as a pure, minimal design.


6: DURABILITY

The 308 was subjected to a significant amount of durability testing in its deveopment phase. In addition to 4 million kilometres of test driving, the 308 underwent 15,000 hours of endurance testing, including 2,500 hours of 4-post rig testing. The air conditioning was tested for 250,000 cycles, the touchscreen had around 4.3 million press actions without failure and there are 1,800 quality controls in factory final acceptance. That's the meaning of quality.

Watch the video to see the 308 durability and quality testing in action.


308 EXTERIOR DESIGN

With a redefined shape and dynamic design, the all-new 308’s character is evident in the care taken over every last detail. Whether it’s cruising the roads or oozing style on your driveway, it will certainly turn heads.


Wheels

Streamlined, and with every detail carefully considered, the 308 is sleek and dynamic. It's designed to be lower and wider, leaning forward on its front wheels, with four sculpted lines on the bonnet highlighting this and leading to our subtle PEUGEOT badging and a new and dramatic front lighting signature.

In this video PEUGEOT's Director of Design, Gilles Vidal, discusses the exterior design of the 308.


SHAPE & DESIGN

The 308 was subjected to a significant amount of durability testing in its deveopment phase. In addition to 4 million kilometres of test driving, the 308 underwent 15,000 hours of endurance testing, including 2,500 hours of 4-post rig testing. The air conditioning was tested for 250,000 cycles, the touchscreen had around 4.3 million press actions without failure and there are 1,800 quality controls in factory final acceptance. That's the meaning of quality.

Watch the video to see the 308 durability and quality testing in action.


REAR PROFILE

Subtly shaped like a pyramid, the 308’s rear profile is designed to be more aerodynamic. Accentuated by signature rear LED lights, even from behind, it’s unmistakeable. Resembling three LED claws, they pay homage to the first 504 Coupé and Cabriolet models.


LED SIGNATURE LIGHTING

At the front, slim full LED headlights plus LED daytime running lights define a feline look, and at the rear, the distinctive three 'claw' LED lights reinforce the 308's dynamic image. They're not just for show either - the LED lighting uses 50% less energy than standard headlamps, improving efficiency and contributing to lower CO2 emissions.


308 INTERIOR COMFORT

The PEUGEOT 308 boasts a bold interior based on sensory technology and purity of design. Step inside for a new kind of driving experience with everything perfectly arranged to be intuitive and responsive.


PEUGEOT i-Cockpit

The PEUGEOT i-Cockpit reflects the simple yet ultra-intuitive nature of the 308. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The large colour touch screen houses most of the car’s onboard technology which means full control is right at your fingertips.

The sleek interior design features a clean, airy front section with very few visible buttons and exquisite quality materials, affirming the careful attention to details and finishing touches. The minimalist look is totally innovative and unique.

In this video PEUGEOT's Director of Design, Gilles Vidal, discusses the interior design of the 308.iOverseas model show. Some features shown may not be available on all vehicles. Please refer to 308 features and specifications PDF.


COMPACT STEERING WHEEL

Like the 208 and 2008, the all-new 308 features a sporty, compact steering wheel which not only lets you respond in a flash to whatever is happening on the road, but also allows the instrument panel to be completely visible at all times, so there's no need to look away from the traffic when you’re on the road.

HEAD-UP INSTRUMENTS

So you can drive with the minimum of distractions, our Head-Up instruments let you see the dials without looking away from the road. Because of the high, sporty positioning, you can see the dials over the steering wheel, rather than trying to look through it.

BOOT

The all-new 308 offers one of the most generous boot volumes in its class. Very practical and roomy, it has a total volume of 435 litres with the rear seats in place to the parcel shelf height. With the rear seats folded down, the volume can be expanded to 1274 litres.


PURE QUALITY

Each interior element fits perfectly into the cockpit: very few buttons are visible, the touch screen is an integrated high-tech panel, and the volume controls reflect its high-end character. The dashboard, which is fully covered in foamed plastic, and the satin chrome and glossy black trim reflect the careful attention to detail.


DUAL-ZONE AIR CONDITIONING

The automatic dual-zone air conditioning in the all-new 308 Touring means you can have cool air keeping you alert while your passenger enjoys more warmth – or vice versa.

The car’s climate control feature will automatically maintain the dual temperature settings for you, or you can adjust the controls yourself via the touch screen.


PANORAMIC GLASS ROOF

Fancy open-topped motoring without the wind playing havoc with your hair? Then how about a panoramic glass roof that floods your cabin with light, making it feel even more spacious. And the innovative inbuilt canopy filters light when it’s very bright out, so you never get dazzled.


SEATING TRIMS

The all-new 308 comes with a selection of high-quality seats which keep you comfortable and give you the optimum driving position. The Access version comes with a durable Metax Mistral cloth and the Active version comes with Metax Mistral cloth with added detailing overstitch.

For the Allure version you have a choice of sports styled seats with Marston Mistral cloth or luxurious Mistral black Nappa leather as an option. And for the Allure Premium version (on sale January 2015) you can choose from sports styled Mistral black Alcantara trim or Mistral black Nappa leather as an option.


308 TECHNOLOGY

The PEUGEOT 308 is packed with technology, all hidden behind pure design and an uncluttered dash. From the interactive touch screen to the built-in responsive engine technology, control is right at your fingertips.


PureTech Engine

PEUGEOT PureTech is advanced 3-cylinder petrol engine technology that offers a drive and performance normally associated with much bigger engines but with significantly improved fuel consumption and CO2 emissions.

It’s the result of intelligent, innovative engineering, which combines reduced weight materials with the efficiency of direct fuel injection to give you maximum pleasure behind the wheel. We’ve added turbo power, optimising torque at all revs and delivering an engine with a unique personality and one which is ultimately designed to give you maximum driving pleasure and responsiveness, at any speed, for less. The result is a Euro 6-compliant engine with a lively 96kW power and 230Nm torque with combined cycle fuel comsumption of just 5.1l/100kmi and CO2 emissions a low 117g/km.


BlueHDi ENGINE

BlueHDi is the name given to PEUGEOT’s latest generation fuel and environmentally efficient HDi turbo diesel engine. Generated from a world-famous diesel heritage and innovative, automotive engineering excellence, BlueHDi complies with Euro 6 emission standards to deliver a driving experience rich in power and performance but with exceptional fuel economy and CO2 emissions. A three stage cleansing process specifically targets the pollutants of diesel combustion, removing hydrocarbons and carbon monoxide, reducing nitrogen oxides by up to 90% and eliminating 99.9% of particulates. Watch the video above to find out more.


TOUCH SCREEN

Our largest touch screen to date brings all your multimedia and air conditioning controls together in one place for ease of use. This stylish touch screen is framed by a simple dashboard, with very few buttons and just one large volume dial - an original approach to complete a minimalist look.


PEUGEOT CONNECT MULTIMEDIA

PEUGEOT Connect combines state-of-the-art audio, multi-media, satellite navigation and Bluetooth™ hands-free technology in one simple, integrated system. It makes every journey even more enjoyable, so you can listen to your music or the radio at concert hall quality, then seamlessly switch to making a call – and all while being smoothly guided to your destination. The 308 Touring also features an in-dash CD player and a USB port.


ELECTRIC POWER STEERING

The all-new Peugeot 308 is the first car in the Peugeot range to use our newly-developed electric power assisted steering, making it even more responsive. This also means its CO2 emissions are further reduced, and it has an even tighter turning circle – ideal for city driving.

DYNAMIC CRUISE CONTROL

Don’t worry about going too fast or too slow – just set the dynamic cruise control to your optimum speed and the all-new 308 will automatically stick to it. It will sense when you’re approaching another car and slow down for safety, then speed back up when you’ve passed it.


KEYLESS ENTRY & START

No more fumbling for your keys and stabbing at the door handle in the dark. With the PEUGEOT Open & Go system, you have keyless entry, meaning you’re ready to go. Just open the door, take a seat and hit the start button and you're off.


STOP AND START TECHNOLOGY

Why waste petrol if you’re waiting at a red light or in traffic? Peugeot’s BlueHDi (diesel) and e-THP (petrol) Stop & Start system senses when you come to halt and stops the engine. Then it starts it again as soon as you want to move off. It means you use less fuel and produce up to 15% less CO2 while driving in the city.

BLIND SPORT MONITOR

You don’t have eyes in the back of your head, but the all-new Peugeot 308 has the next best thing – a clever sensor that warns you if there’s something in your blind spot when you’re manoeuvring.


ENHANCED PARK ASSIST

Backing into a parking space or getting out of one has never been easier, thanks to the 308 Touring’s Enhanced Park Assist feature. The system assesses the parallel space available and directs you towards a suitable space, then the ultrasound sensors guide you in simply and safely. The 'enhanced' feature of this functionality on the 308 Touring means that it can also guide you into a normal parking space in a car park as well as a parallel spot.


EFFICIENT MODULAR PLATFORM

OK, talking about a car body platform is possibly a little dull. But the results aren’t. Our new high quality Efficient Modular Platform is built to be more robust and gives you a lower centre of gravity, which improves handling. It’s also lighter and stronger and boasts an impressive 116 patents. The 308 is the first PEUGEOT to be built on this new, improved chassis.


308 SAFETY

The all-new 308 is packed with innovative safety features, and has been built with safety in mind, making it a smart choice for you and your passengers and giving you added peace of mind.


EMERGENCY ALERT AND BRAKING

In a hazardous situation, the 308 Touring detects if you are about to lose control and applies the brakes for you, whilst giving you an emergency alert to warn you and help you stay in control and avoid a collision – just one more way to keep you safe. Standard on Allure diesel.


AIRBAGS

The all-new 308 comes with six airbags as standard across all versions to protect everyone on board. It has front and rear curtain airbags at the windows, as well as front and side airbags in the front seats to further protect both the driver and front seat passenger.

EURO NCAP RATING

Every part of the all-new Peugeot 308 has been designed for maximum safety. That's one of the reasons it gained a 5 star rating – the highest rating possible – from Euro NCAP, the most widely-recognised independent vehicle safety assessor in Europe.


ELECTRONIC STABILITY PROGRAM (ESP)

The all-new 308 comes with the latest-generation Electronic Stability Program (ESP), which is able to detect the first signs of a sideways skid and helps reduce over steer. It keeps the car on course by reducing engine power and braking individual wheels.


REVERSING CAMERA

Even in tight city spaces, parking is a doddle with the reversing camera. It’s triggered automatically when you shift into reverse, and an image of what’s behind you is displayed on the screen, helping you to reverse safely in any situation.


ELECTRIC PARKING BRAKE AND HILL ASSIST

The all-new 308 features an automatic electric parking brake, meaning you'll never forget to put your handbrake on again, and your car is secure even when parked on a slope. Sloping starts are simpler than ever too with the 308’s Hill Assist. The control works at the touch of a button, with a light indicating that the car is secure. Then the brakes stay on for two seconds, making it easy to pull away.


308 PERFORMANCE

Quite simply, the all-new 308 is designed to be the most efficient car in its class.


ENVIRONMENT

A range of petrol and diesel engines are available on the 308. The PureTech e-THP turbo petrol engine, 2015 / 16 International Engine of the Year in the 1.0l to 1.4l category, offers power and fuel economy, with 96kW of power and 230Nm torque, with CO2 from just 117g/km and combined fuel consumption of 5.1l/100kmi.

The BlueHDi turbo diesel engine produces 110kW power, but just 107g of CO2 per kilometre, and combined fuel consumption of 4.1l/100km (automatic transmission), making life cheaper at the pumps. 

The GT's BlueHDi turbo diesel engine with 6 speed auto transmission produces 133kW power and 400Nm torque, with CO2 emissions of 103g/km and combined fuel consumption of 4.0l/100kmi.


WEIGHT REDUCTION

Lean engines can only do so much, so we made the all-new 308 leaner too - a massive 140kgs lighter than the previous model, most of which is due to the new chassis. But clever production techniques and use of ultra high-strength steel means the weight savings come without compromise in quality or rigidity, which makes for a great drive.

DRIVING DYNAMICS

The suspension on the all-new 308 has been optimised to take advantage of the lower weight, and it doesn't end there - because the centre of gravity of the car has dropped by 2cm and the new chassis has allowed the wheels to be pushed right out to sit flush with the bodywork, this really is a car that loves corners - and so will you.

EURO 6 EMISSION STANDARD

Continuing Peugeot’s commitment to the minimisation of the environmental impact its of motor vehicles and significantly reducing fuel consumption, CO2 and other emissions, the new PureTech e-THP and BlueHDi engines already comply with the stringent Euro 6 emission standard.


DRIVER SPORT PACK

Driving pleasure is further enhanced by the Driver Sport Packi. Easily activated by pressing the Sport button on the centre console, this feature delivers extra thrills and enjoyment for sports car lovers everywhere by modifying the following parameters:

• Digitally amplified engine note
• Instrument panel display turns red
• Sharper power steering and accelerator pedal responses
• Visual display of power and torque, turbo pressure and acceleration
• Improved steering wheel paddle responses from the automatic gearbox (BlueHDi diesel engine only)


308 IN NUMBERS

  • 140kg lighter than its predecessor enhancing agility and performance
  • 70kgattributed to the new EMP2 (Efficient Modular Platform 2)
  • 3kgsaved by a world-first tailgate formed from composite thermoplastic
  • 4.25min length
  • 1.46mhigh
  • 1.8wide (excluding exterior mirrors)
  • 31LEDs feature in each full LED headlight (depending on the version)
  • 9.7""colour touch screen controlling central functions
  • 351 x 329mmsize of compact steering wheel for handling agility
  • 863mm and 770mmfront and rear overhangs
  • 2.62mwheelbase
  • 435l - 1274lboot volume
  • 0.28Cdfor an excellent aerodynamic performance
  • 140kg lighter than its predecessor enhancing agility and performance
  • 70kgattributed to the new EMP2 (Efficient Modular Platform 2)
  • 3kgsaved by a world-first tailgate formed from composite thermoplastic
  • 4.25min length
  • 1.46mhigh
  • 1.8wide (excluding exterior mirrors)
  • 31LEDs feature in each full LED headlight (depending on the version)
  • 9.7""colour touch screen controlling central functions
  • 351 x 329mmsize of compact steering wheel for handling agility
  • 863mm and 770mmfront and rear overhangs
  • 2.62mwheelbase
  • 435l - 1274lboot volume
  • 0.28Cdfor an excellent aerodynamic performance

DIMENSIONS

Length: 4.3m