All New 308 Touring
Practical and Stylish

The perfect balance of practicality and style - The all-new 308 Touring delivers a flexible and comfortable family space that really stands out from the crowd.

ALL NEW 308 TOURING

Practical and Stylish

NEW 308 TOURING

The all-new Peugeot 308 has been crowned with the prestigious title of 2014 “European Car of the Year” an international award, judged by a panel of senior motoring journalists across Europe.

The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls playing a part and quality of the highest level.

7 REASONS TO CHOOSE THE NEW 308 TOURING

The perfect balance of practicality and style – the all-new 308 Touring delivers a flexible and comfortable family space that really stands out from the crowd.


1: EUROPEAN CAR OF THE YEAR

The all-new Peugeot 308 has been crowned with the prestigious title of 2014 “European Car of the Year”, awarded by a jury of 58 senior European motoring journalists representing 22 European countries.The European Car of the Year is an expert, independent judgement of all new cars on the European market.

It is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title. 30 new models from American, Korean, European and Japanese manufacturers, on sale in Europe during 2013, were eligible for the 2014 “European Car of the Year” award. This list was reduced to seven finalist models. The 308 was the winner having received 307 points.

The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls (the PEUGEOT i-Cockpit) playing a part and quality of the highest level.

In addition, the development of the 308 included 4 million km of test driving, plus 15,000 hours of endurance testing to ensure we built the best car possible...no wonder the 308 was awarded with one of the most coveted automotive awards in the world.


2: QUALITY

The all-new 308 Touring has undergone vigorous and extensive testing to ensure its quality is second to none. Using new manufacturing processes and only the best materials, gives it a pure style throughout. It’s sound-proofed for an undisturbed ride, and a range of high quality seating trims mean that the interior is both beautiful and durable, making it perfect for family life.

We know we've built a strong, high quality car, but, just to be on the safe side, we’ve put it through its paces with over 4,000,000 kilometres of test driving and 15,000 hours of endurance testing. That's the meaning of quality.

Learn more about The 308 Touring's Interior Comfort

3: DRIVING EXPERIENCE

The all-new 308 Touring is packed full of technology to give you the ultimate driving experience. A lower centre of gravity, a more compact steering wheel and newly-developed electric power steering gives the 308 Touring an incredibly responsive and controlled driving experience.

Learn more about The 308 Touring's Performance

4: PEUGEOT i-Cockpit

The PEUGEOT i-Cockpit reflects the simple yet intuitive nature of the all-new 308 Touring. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road.

The large 9.7" colour touch screen houses most of the car’s onboard technology which means full control is right at your fingertips. As a result, the 308 was awarded the Most Beautiful Interior Design of the Year 2013 at the 29th International Automobile Festival.

Learn more about The 308 Touring's Technology

5: DURABILITY

The all-new 308 was subjected to a significant amount of durability testing in its deveopment phase. In addition to 4 million kilometres of test driving, the 308 underwent 15,000 hours of endurance testing, including 2,500 hours of 4-post rig testing.

The air conditioning was tested for 250,000 cycles, the touchscreen had around 4.3 million press actions without failure and there are 1,800 quality controls in factory final acceptance. That's the meaning of quality.

Watch the video to see the 308 durability and quality testing in action.

Learn more about The 308 Touring's Safety

6: STYLE

The all-new 308 Touring is both stylish and spacious, making it the perfect family car.

With a stunning profile, its distinctive bonnet and large wheel arches give it a sporty appearance, and it comes with full LED headlights and rear lights to improve visibility and reduce energy consumption.

The minimal interior feels modern and sleek, and with bags of room for all the family and anything else you need to take with you, the 308 Touring is truly a car of both style and substance.

Learn more about The 308 Touring's Interior Design

7: EFFICIENCY AND PRACTICALITY

The all-new 308 Touring comes with a sizeable 625 litre boot space and is 140kg lighter than its predecessor. It even boasts a 'Magic Flat' rear seat, which allows you to instantly fold down the two sides of the back seat with handy switches on both sides of the boot.

The result means an even larger boot area spanning 1,740 litres, whenever you need it. As for efficiency, with CO2 emissions of just 111g/km and combined fuel consumption as low as 4.2l/100km with the Euro 6 BlueHDi diesel automatic, the 308 Touring is as efficient as they come.

Learn more about The 308 Touring's Performance

EXTERIOR DESIGN

The all-new Peugeot 308 Touring has all the elegance and eye-catching design of its 308 hatch counterpart, plus all the space you could need in a family car. It’s no wonder it won European Car of the Year 2014.


SHAPE AND DESIGN

True to Peugeot’s distinctive style, the 308 Touring has an eye-catching feline appearance featuring strong signature headlights and rear lights, all made out of the highest quality materials.


REAR PROFILE

The rear of the car features a beautiful aerodynamic design with a subtle pyramid shape. Designed for practicality and style – the car is unmistakably Peugeot.


LED SIGNATURE LIGHTING

At the front, slim full LED headlights plus LED daytime running lights define a feline look, and reinforce the all-new 308 Touring's dynamic image. These LEDs are an impressive 50% more efficient than standard headlights.


REAR LIGHTS

The rear of the car features eye-pleasing LED lighting, which are 50% more efficient than standard lights. There are additional LEDs which light up during emergency braking, giving added security and peace of mind.


INTERIOR COMFORT

Sitting behind the wheel of the Peugeot 2008 means enjoying an elegant atmosphere with harmonious design tastefully combining refined decor and an entirely new lighting style.


PEUGEOT i-Cockpit

The PEUGEOT i-Cockpit reflects the simple yet ultra-intuitive nature of the all-new 308 Touring. With a sporty driving position and a compact, responsive steering wheel, the dials are positioned directly above it so you can keep your eyes on the road. The large colour touch screen houses most of the car’s onboard technology which means full control is right at your fingertips.

The sleek interior design features a clean, airy front section with very few visible buttons and exquisite quality materials, affirming the careful attention to details and finishing touches. The minimalist look is totally innovative and unique.

At the 29th International Automobile Festival, the Peugeot 308 was voted the Most Beautiful Interior of the Year 2013 by a jury of experts and avid automobile fans as well as fashion, design, architecture, culture and media businesses. This award pays tribute to the 308's originality, modernity and overall quality of the PEUGEOT i-Cockpit. With its crisp, clean look and innovative, intuitive cockpit, the all-new Peugeot 308 won the jury's heart.


HEAD UP INSTRUMENTS

So you can drive with the minimum of distractions, our Head-Up instruments let you see the dials without looking away from the road.

Because of the high, sporty positioning, you can see the dials over the steering wheel, rather than trying to look through it.

COMPACT STEERING WHEEL

Like the 5-door model, the all-new 308 Touring features a sporty, compact steering wheel which not only lets you respond in a flash to whatever is happening on the road, but also allows the instrument panel to be completely visible at all times, so there's no need to look away from the traffic when you’re on the road.

TOUCH SCREEN

On board the all-new Peugeot 308 Touring is a large 9.7" touch screen tablet turned towards the driver and perfectly integrated into the central dashboard.

Intuitive to use and customisable, it provides fingertip access to most features.


PURE QUALITY

Each interior element fits perfectly into the cockpit: very few buttons are visible, the touch screen is an integrated high-tech panel, and the volume controls reflect its high-end character.

The dashboard, which is fully covered in foamed plastic, and the satin chrome and glossy black trim reflect the careful attention to detail.


DUAL-ZONE AIR CONDITIONING

The automatic dual-zone air conditioning in the all-new 308 Touring means you can have cool air keeping you alert while your passenger enjoys more warmth – or vice versa.

The car’s climate control feature will automatically maintain the dual temperature settings for you, or you can adjust the controls yourself via the touch screen.


MAGIC FLAT REAR SEATING AND BOOT SPACE

If you’re looking for extra space – then the all-new Peugeot 308 Touring has what you need. With one click the rear seats fold, increasing the boot space from 625 litres to 1,740 litres.

The boot also features ergonomic securing points with moveable hooks on chrome rails to allow you to easily organise and secure your loads as well as a retracting boot cover for extra security. This is a car designed to fit around your lifestyle.


SEATING AND TRIMS

The all-new 308 Touring comes with high-quality sports seats which keep you comfortable and give you the optimum driving position. The seats are fitted with Marston Mistral cloth as standard or luxurious Mistral black Nappa leather as an option.


TECHNOLOGY

The all-new 308 Touring features an array of innovative new technologies designed to increase its overall performance. From the interactive touch screen to the responsive engine technology, control is right at your fingertips.


STOP AND START TECHNOLOGY

Why waste petrol if you’re waiting at a red light or in traffic? Peugeot’s BlueHDi (diesel) and 110kW e-THP (petrol, on sale January 2015) Stop & Start system senses when you come to halt and stops the engine.

Then it starts it again as soon as you want to move off. It means you use less fuel and produce up to 15% less CO2 while driving in the city.


TOUCH SCREEN

Our largest touch screen to date brings all your multimedia and air conditioning controls together in one place for ease of use. This stylish touch screen is framed by a simple dashboard, with very few buttons and just one large volume dial - an original approach to complete a minimalist look.

PEUGEOT CONNECT MULTIMEDIA

The 2008 is fitted with an integrated, rear vision mounted reversing camera which engages automatically when reverse is selected. This means you have a safer line of sight behind you when parking or reversing.

BLUEHDi DIESEL ENGINE

The cornering front fog lightsi allows the fog lights to light up bends in the road when the speed is below 40km/h – perfect for winding roads and parking manoeuvres.


ELECTRIC POWER STEERING

The 2008 is fitted with an integrated, rear vision mounted reversing camera which engages automatically when reverse is selected. This means you have a safer line of sight behind you when parking or reversing.


ELECTRIC PARKING BREAK

The cornering front fog lightsi allows the fog lights to light up bends in the road when the speed is below 40km/h – perfect for winding roads and parking manoeuvres.


SAFETY

Your safety is, of course, paramount to the design of any Peugeot car – and the all-new 308 Touring is no exception. Designed to keep all the family as safe as possible, it’s no surprise it was awarded a 5 Star Euro NCAP rating.


REVERSING CAMERA

Even in tight city spaces, parking is a doddle with the reversing camera. It’s triggered automatically when you shift into reverse, and an image of what’s behind you is displayed on the screen, helping you to reverse safely in any situation.

HILL ASSIST

Hill starts are now a breeze, thanks to the all-new 308 Touring’s Hill Assist feature. When the car’s on a slope, it keeps the brakes on for about two seconds after you take your foot off, making it much easier for you to move off.


AIRBAGS

The car features driver and front passenger side and front airbags, and in the back there are curtain airbags for the front and rear windows, so everyone on board is safe.


EURO NCAP RATING

Every part of the all-new Peugeot 308 Touring has been designed for maximum safety. That's one of the reasons it gained a 5 star rating – the highest rating possible – from Euro NCAP, the most widely-recognised independent vehicle safety assessor in Europe.


ELECTRONIC STABILITY PROGRAM (ESP)

The all-new 308 Touring comes with the latest-generation Electronic Stability Program (ESP), which is able to detect the first signs of a sideways skid and helps reduce over steer. It keeps the car on course by reducing engine power and braking individual wheels.


PERFORMANCE

Quite simply, like its hatchback counterpart, the all-new 308 Touring is designed to be the most efficient car in its class.


ENGINES

110 kW BluHDi Auto 6 Speed

  • Combined Consumption (L/100 KM) 4.2
  • City Consumption (L/100KM) 5
  • Highway Consumption (L/100KM) 3.8
  • CO2 Emissions (G/KM) 111
  • Emissions Class B
  • Cubic Capacity (CC) 1997
  • Max Power (KW @ RPM) 110 @ 3750
  • Maximum Speed 209
  • 0 to 100 KM/H 8.9

ENVIRONMENT

A range of petrol and diesel engines are available on the all-new 308 Touring. The BlueHDi turbo diesel engine produces 110kW power, but just 111g of CO2 per kilometre, and combined fuel consumption of 4.2l/100km (automatic transmission), making life cheaper at the pumps.

The new e-THP turbo petrol engine (on sale from January 2015) offers power and fuel economy, with 110kW of power and 240Nm torque.


WEIGHT REDUCTION

Lean engines can only do so much, so we made the all-new 308 Touring leaner too - a massive 140kgs lighter than the previous model, most of which is due to the new chassis.

But clever production techniques and use of ultra high-strength steel means the weight savings come without compromise in quality or rigidity, which makes for a great drive.

DRIVING DYNAMICS

The suspension on the all-new 308 Touring has been optimised to take advantage of the lower weight, and it doesn't end there - because the centre of gravity of the car has dropped by 2cm and the new chassis has allowed the wheels to be pushed right out to sit flush with the bodywork, this really is a car that loves corners - and so will you.

EURO 6 EMISSION STANDARD

Continuing Peugeot’s commitment to the minimisation of the environmental impact its of motor vehicles and significantly reducing fuel consumption, CO2 and other emissions, the new BlueHDi engine already complies with the stringent Euro 6 emission standard.


BOOT SPACE

The boot boasts an impressive space of 625 litres; among the largest in its class. And with flat folding rear seats and ergonomic securing points to keep your luggage in place the volume can expand to 1,740 litres – this car fits perfectly into family life.


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