NEW PEUGEOT 308 WINS WOMEN'S WORLD CAR OF THE YEAR 2022

NEW PEUGEOT 308 WINS WOMEN'S WORLD CAR OF THE YEAR 2022

The title of "Women's World Car of the Year" is contested over two rounds: the first-round ends with the voting of the winning models in the 6 categories. On 14th February, the Peugeot 308 was named "Urban and Compact Car of the Year 2022" by the 56 female automotive journalists who make up the jury. The Peugeot 308 was then voted Supreme Winner of the "Women's World Car of the Year" from among these 6 finalists, thus winning the coveted prize ahead of all its competitors around the world. The title goes to the two silhouettes of the new Peugeot 308: the saloon and the SW estate.

This is the first time that Peugeot has received this award, whose global vocation echoes the brand's strong desire to develop internationally.

The first Peugeot to bear the Brand's new emblem, the new 308 seduces through its design and technology. The new 308 proudly carries the values of Peugeot: Allure, Excellence and Emotion.

Linda Jackson, CEO of the Peugeot brand, said: "I am very proud of the WWCOTY award given to the new Peugeot 308, and I congratulate all the Peugeot teams for this success. The new 308 won for all its qualities, but also because it covers a large part of the uses of the millions of potential users in the countries represented by the Women's World Car of the Year jurors. Whatever their needs, habits, means and aspirations, they can find in the 308 range the vehicle that suits them: attractive, efficient, functional and accessible.”

The new Peugeot 308 is the first Peugeot model to win the Women's World Car of the Year award since the trophy was created in 2009. Although Peugeot has been honored several times at the WWCOTY, notably in 2017 with the victory of the Peugeot 3008 in the SUV category and in 2021 with the victories of the Peugeot 208 and 2008 in the Urban Vehicle and Urban SUV categories, this is the first time that Peugeot has been crowned with the supreme title.

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